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Guides

Founder maths, explained properly

Unit economics, cash cycles, tax set-up and funding strategy for people building online stores, brands, channels and startups. Checked against ATO, Fair Work and business.gov.au guidance.

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Unit economicsTax and set-upCash flowPeople and hiringFunding strategy

Marketing analytics dashboard open on a laptop
Unit economics

Break-Even ROAS Explained for Australian Online Stores

What break-even ROAS is, how to calculate it with GST, landed cost, shipping and fees, and why your ads dashboard can show profit while your bank doesn't.

1 October 2026
Accountant going through tax paperwork with a client
Tax and set-up

Hobby or Business? Side Hustle Tax Rules in Australia 2026

Is your side hustle a hobby or a business? The ATO and business.gov.au indicators, ABN and GST triggers, platform reporting and loss rules, in plain English.

1 October 2026
Inventory and cash flow figures on a tablet screen
Cash flow

Cash Conversion Cycle for Online Stores: A Founder's Guide

How long does a dollar spent on stock take to come back? Measure your online store's cash conversion cycle, shorten it and plan funding around it.

1 October 2026
Creator unboxing a gifted product package on the bed
Tax and set-up

Creator Income, PR Gifts and Tax in Australia: 2026 Guide

Brand deals, gifted products, platform payouts and livestream tips: how the ATO treats creator income in 2026, what to record, and how it affects funding.

1 October 2026
Cafe owner training a new staff member at the counter
People and hiring

True Cost of Your First Employee in Australia (2026)

Hiring your first employee in 2026? The real cost beyond the wage — 12% super, Payday Super timing, workers compensation, leave and set-up — with an example.

1 October 2026
Founder sketching a pitch outline on a glass whiteboard
Funding strategy

Startup Funding Options in Australia 2026: Compared

Every realistic way to fund an Australian startup in 2026 — savings, grants, the R&D Tax Incentive, angels, VC, secured and unsecured loans — compared.

1 October 2026
Red Black Friday sale swing tags scattered across a dark table before an online store sets its discounts
Unit economics

Black Friday Discounts: How Deep Can Your Store Go?

Black Friday discount maths for Australian online stores: the extra orders 20% or 30% off really needs, and the cheaper offers most founders skip.

1 October 2026

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